Instagram Ad Management
Instagram ads follow a pay-per-click (PPC) model that uses a bidding algorithm to place your ads in users’ feeds and stories. Using the Facebook Ad Manager, you can segment your audience for precision campaigns.
An expert strategist will help you build your ads, identify audiences and develop a competitive bidding strategy. This service can be combined with other PPC platforms.
Ad campaigns offer the best return on investment when they’re properly optimised and managed. There are a few key tactics marketers can use to ensure their Instagram advertising campaign is set up for max ROI, including:
Adding Facebook Pixel to your website
This is a piece of code that tracks the activities your website visitors engage in, including when they convert after seeing your ad. This gives you more insight into the effectiveness of your ad campaign.
Creating custom or lookalike audiences
Your ads work best when they’re shown to people most likely to engage with them. Create audiences based on location, demographics, interest and more.
Choosing the right ad format
Instagram ads can take many forms – images, video, carousel, stories, collections and more.